Bookem can help you increase your visibility and drive more online bookings. Here are a few proven ways to optimise your website, attract more clients, and measure your marketing performance effectively using Bookem.
Make it easy for potential clients to find and use your online booking system. When someone searches for your business on Google, your booking link should ideally appear as a direct result.
How to improve visibility:
Create a dedicated page on your website titled something like ‘Book now’ or ‘Book here’
Embed your Bookem online booking page on this new page (here's how)
Make sure the page is visible to everyone and not hidden, so that Google can find it and show it in search results
Benefits:
Allows clients to find and access your booking link directly from Google
Allows clients to find and access your booking link directly from Google
Lets you share your website booking page link (e.g.https://yourbusiness.com/bookonline) in places like your email signature, newsletters, or social media
Keeps the entire booking experience on your own domain
Enables tracking of user behaviour via Google Analytics, Meta Pixel, or other tools, so you can measure what’s working
You can add your Meta Pixel ID in Bookem under General preferences, and if the booking flow is embedded on your website, most third-party tracking tools (including Google Analytics 4) will work effectively.
How to increase conversion rates with well-placed CTAs:
Add a prominent ‘Book now’ button in your website’s navigation menu (here's how)
Link this button to your dedicated bookings page (not a pop-up or external domain)
Use your website pop-up modal sparingly, ideally for specific calls to action within service pages or home page sections
You might also include a dedicated CTA for something like ‘Book a free 15 minute video consultation’. Offers like these are low-commitment and can help new or hesitant clients take the first step.
Enhance your online booking by updating service icons to better reflect your brand with small changes that boost confidence and reinforce identity.
How to update service icons:
Go to Settings > Services
Select the service you’d like to customise
Upload a relevant icon or image that matches your business branding
If you are running campaigns via platforms like Google Ads or Meta (Facebook or Instagram) campaigns, embedding your Bookem booking page on your website makes it possible to track meaningful conversion data.
How to track campaign performance:
Make sure you have embedded your Bookem booking page on your website (this allows tracking)
Install Google Analytics or a Meta Pixel on your website
When configured correctly, this setup allows you to:
Measure cost per booking, per service
Compare conversion rates across channels (organic, paid, referral, etc.)
Understand booking trends by location, practitioner, or day of the week
See how many bookings were made by new vs returning patients
Example insights from a typical setup might include:
Average cost per booking
Booking rates across different marketing channels
Service-specific booking volumes over a campaign period
To enable this level of reporting, your website needs to have Google Analytics (GA4) installed, and campaigns must use UTM tracking parameters. Bookem’s embedded booking page will pass through campaign metadata automatically.
We’re happy to assist or connect you with a trusted marketing provider experienced in running campaigns and setting up accurate tracking with Bookem and Google Analytics.