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Simple practice management solution for massage therapists

Spend more time with clients, less on paperwork


Trusted by therapists everywhere

The perfect tool for managing your massage therapy practice

Easy to administer and fully customisable, Bookem streamlines client communication and reduces your administrative load

Your team's diary, online

SMS / email appointment confirmations, surveys or follow-up notifications are easy to create or personalise to suit your communication style.

Include dynamic variables such as 'first name' or 'business phone number' or link to a client's individualised intake or indemnity form, which includes a place for them to sign.

Save on administrative costs and time by providing patients with the option to book appointments online anytime, while maintaining control. Customize your booking options by setting minimum and maximum booking times, excluding certain services from online booking, or choosing to take booking requests instead of automatic confirmations.

Want to appear more in demand than you actually are? Bookem can be configured to make your calendar appear busier than it really is, without revealing your true availability to clients.

Let clients book and pay online for instant confirmation upon payment, or invoice at any stage after a booking is made and let clients pay online directly from their invoices or online payment links; payments are reconciled automatically on Bookem as the payment is confirmed.

Clients can reply to automated messages such as SMS or email reminders or confirmations. You can again reply to these messages or just send ad hoc manual messages. This can be useful for last minute comm's before an appointment, such as a quick note to say that appointments are running 10 minutes late.

All outgoing and incoming messages are stored against a client's profile in their Messages tab.

Go paperless with web forms

Now all your data capturing can be done by clients. No more recapturing errors.

Rules can be set up to automatically send clients forms you need them to complete, such as intake forms or questionnaires after confirming an appointment. Forms are fully customisable and are optimised for your client's device, whether it's mobile, tablet or desktop.

Forms consist of flexible field types, such as short or long text fields, multiple choice, checkboxes or images, such as body charts, for annotation. Signatures can be added as a compulsory field for clients to complete, and they do this using their fingers (on mobile/tablets) or their mouse (desktop) before they are able to submit the forms.

Forms can be set up to automatically merge with client profiles profiles upon submission.

This data is then available to be used in various ways, for e.g., auto completing invoices with medical aid details, for using in automated messaging, or for auto-completing other forms that need to get filled out by clients that have an overlap in questions that need answering.

Questions you ask clients when they book online can be customised for different services. Add diagrams or body charts for them to draw onto, such as 'Draw with your mouse or finger on the area where you recently had surgery.'

Invoicing and payments

Appointments can be invoiced and emailed/SMSed in as little as 5 clicks, directly from your calendar.

Invoices get automatically populated and sent with everything that would usually take more time or effort on other platforms

For effortless medical aid-compliant invoicing, quickly search through and add ICD-10, treatment/procedure codes, descriptions and pricing.

NAPPI, consumable, SKU, or other codes, descriptions and pricing can be loaded too.

Save time and eliminate costly mistakes by creating groups of invoice line items for inserting one or more of these groups into an invoice with a click.

Bookem allows for various manual payment methods (POS, cash, or EFT), as well as online credit card payments through online payment gateways such as Snapscan, Payfast, and/or Paypal.

Payments made with online payment gateways are reconciled automatically, e.g. a client pays their bill with Snapscan and it gets marked as paid automatically.

View account reports such as Age Analysis, Invoices issued or Payments recorded online. Download your time-based accounts data into spreadsheets pre-loaded with filters for truly flexible reporting.

For clients that get invoiced similarly every session, just choose to copy from any of their most recent invoices and make any changes that might be needed. Invoicing this way means you can create and email an invoice in 5 clicks, directly from the calendar.

Treatment notes

Store your treatment notes & files all in one secure place

Type or write with your finger, mouse/trackpad, a stylus, or an Apple Pencil to record information about your clients right from your calendar.

Insert into your notes reusable templates, such as initial assessments, follow-up assessments, questionnaires, or any other form templates.

If you prefer, you can create templates with scans of your paper documents for annotating on digitally with your phone, tablet or desktop using your mouse, stylus/Apple Pencil or just with your finger.

Upload and store files associated with your clients all in one place, such as:

- photos of them doing specific movements

- referral letters (scans, pdfs, etc.)

- x-rays or scans

- images

Load images, or take a photo while editing a note. Draw or write directly on it with your finger, mouse, Apple Pencil or stylus.

Useful for drawing on body charts, or making notes on scans of documents.

Video calls

Use Bookem for an integrated video call platform with unlimited minutes included in your subscription.

No software download required.

Automatic reminders include links to join.

Other platforms such as Zoom, Google Meet, FaceTime or Microsoft Teams can be used for your video calls instead.

Clients join from their reminder link, and you join straight from your calendar.

Try Bookem Premium free for 21 days

See how Bookem can free up your team's time to focus


What people say

Thank you so much!!! Am brilliantly madly in love with you all at Bookem.

Michelle Lucht, Michelle Lucht Massage Therapist
Michelle Lucht Massage Therapist

Bookem is delivering. Bookem keeps working on improving things that can be added. The Help Team is fantastic. Not once have I waited more than a few hours before getting a useful response, which sets Bookem leagues above any other system we have worked with. To get all of this from a home grown company is fantastic.

Sandra Fuld, The Balance Group
The Balance Group

Bookem has really helped me streamline my appointment process and has definitely helped me run my practice more efficiently.

The booking system is so easy to use, even my clients have commended me on how quick the booking process is from start to finish.

I highly recommend Bookem as they are cost effective, efficient and have the most friendliest staff to help out when needed.

Shevaun, Shevaun Botha Biokinetics
Shevaun Botha Biokinetics

Finally there’s an all-in-one solution: from online calendar, electronic intake forms, billing and electronic notes all on one platform - and an efficient and helpful support team as a cherry on top! Such a good move for our practice!

Stella Schröder, Shröder & Macquet Physio

I have been truly impressed by the Bookem practice management software... My favourite part of Bookem is the ability to create custom intake and consent forms which patients can complete before attending their appointment... Callan and his team have been accessible, helpful and always open to feedback. I recommend Bookem highly.

Claudia Misselhorn, SC Physio
SC Physio

Thank you so much!!! Am brilliantly madly in love with you all at Bookem.

Michelle Lucht, Michelle Lucht Massage Therapist
Michelle Lucht Massage Therapist


Absolutely. Give us a call or mail us to arrange the best time for a customised set-up and coaching session on how to use Bookem best in your business to optimise your workflow.

We have a data conversion tool for you to use to import your existing client-base into Bookem. Do it yourself or we'll do it for you.

Yes, and we've made it easier for your business to be compliant by letting you securely store your client data online.

Bookem is developed, supported and based in Cape Town, South Africa.

We currently support SnapScan, PayFast and PayPal, with more on the way.

Bookem can be set up to sync to your Google, iCloud and Outlook calendars, and vice versa.

Invoices issued on Bookem include all information required for medical aid claims, such as ICD-10 codes, procedure/treatment codes and NAPPI codes.